For Rain Technology, the Society for Information Display’s annual Display Week, held in Los Angeles, May 21-26, holds a special meaning. It’s here that the creators of a game-changing Switchable Privacy technology introduced their vision of next-gen displays to the world. At that time Rain’s leading-edge technology was more of a novel idea than a legitimate product, but this year, in a private suite, Rain showcases a variety of real-world products in various stages of development. Introducing key OEMs to its compelling technology could inspire a host of new applications, and Rain Technology is ready to help interested partners bring additional products to market quickly.
The company invested recently in an advanced optical film coating line to streamline the integration and delivery of its proprietary and patented Switchable Privacy solution and technology into a wide range of interactive displays. Hewlett-Packard was one of the first companies to partner with Rain, implementing the Switchable Privacy feature into select laptops. Since then, the action plan is moving full steam ahead, and visitors to Rain’s private suite at Display Week will have the opportunity to see and hear first-hand how the company’s ingenious and technologically advanced solutions are taking Switchable Privacy to a whole new level, grounded in practical, meaningful and adaptable applications that will profoundly enhance the way consumers interact and engage with displays of myriad form factors and from a wide range of industries.
At Display Week 2023, the focus of Rain Technology engineers and executives, as it’s been from Day One, is to profile how its revolutionary Switchable Privacy technology, when integrated with software and the displays of smartphones, laptop computers and automobiles, mitigates cyberhacking and distracted driving—two very relevant and pervasive issues harboring serious consequences. “We will demonstrate how our customizable solutions can elevate the user experience in new car designs and the convenience and effectiveness of switchable privacy screens on mobile phones, tablets, and point-of-sale applications,” explains Jonathan Harrold, Rain Director Research and Development.
“We have presented at previous Display Weeks papers on the science behind our work,” adds Harrold. “This year is the culmination of that work as we focus on expanding the commercialization of our patented technology, translating our vision into exciting new markets” Rain is headed solidly in that direction. Its private exhibit includes a demonstration of switchable e-privacy displays as a standard and optional feature on HP laptops, as well as working prototypes of Switchable Privacy enabled smartphones and infotainment displays for vehicles. Rain will use its private, invitation-only exhibition space to connect with key supply chain and third-party manufacturers to discuss mutually beneficial partnership opportunities. Highly customizable, the technology can be integrated to suit the specific design and performance requirements of any display and application—new applications will likely emerge.
While other Display Week exhibits will likely showcase displays designed for entertainment and business purposes, Rain Technology focuses on enabling displays with personal safety and cybersecurity features. It’s a move that will help breathe new life into a highly saturated market and positions Rain Technology as a pioneer and leading innovator of next-gen displays.
